Big White Ski Resort Named Business of the Year at Canadian Tourism Awards
The awards were held Nov. 20, 2025, at the Hilton Lac-Leamy in Gatineau, Que., and brought together tourism leaders from across the country.
“As a Canadian family-run business, this is an incredible honour,” said Peter Plimmer, owner and CEO of Big White Ski Resort. “I am humbled by this recognition, and proud to accept it on behalf of our entire team.”
“This isn’t achieved by one person. Whether someone has worked at Big White for one season or for 40, I am grateful for their dedication and proud to share this award with them,” he said.
The award is one of 12 national honours that recognize excellence and leadership in the tourism sector. The Business of the Year category highlights organizations that show strong business performance, a high level of customer service and a commitment to supporting Canadian tourism.
The Canadian Tourism Awards have been presented by TIAC for more than 40 years. They recognize achievements, leadership and creativity in delivering outstanding visitor experiences across the country. This year’s program received more than 100 nominations from individuals, businesses and organizations across Canada. A full list of this year’s award recipients can be found at tiac-aitc.ca/cgi/page.cgi/awards.
About Big White Ski Resort: Founded in 1963, Big White Ski Resort is a Canadian family-owned and operated destination known for its winter sports and outdoor recreation. The resort spans more than 2,834 acres of skiable terrain and is home to Canada’s second-largest lift system, including the largest night-skiing area in Western Canada. The 2025–26 winter season is scheduled to open Nov. 27, 2025. Learn more at bigwhite.com.
About Tourism Industry Association of Canada (TIAC): Founded in 1930, the Tourism Industry Association of Canada is the national private-sector advocate for Canada’s $130-billion tourism sector. Based in Ottawa, TIAC represents tourism interests at the national level and works to advance policies and programs that support the industry’s growth.
TIAC’s membership includes businesses from all areas of tourism, along with provincial, territorial and regional tourism associations. This network allows the association to address key issues affecting tourism in Canada. Learn more at tiac-aitc.ca.