Big White Ski Resort Ambassador Team

Kelsey Serwa

Olympian

Having skied at Big White from a young age, she has always considered Big White a second home for herself – as her grandfather, Cliff Serwa, is a co-founder of Big White Ski Resort. She is a two-time Olympic medalist in women's ski cross, and has been a resilient force in her career, overcoming injuries and setbacks to achieve remarkable success. From winning gold at Pyeongchang in 2018 to standing on the podium at Sochi 2014 and Vancouver 2010, Serwa's Olympic journey showcases her determination and skill. In the 2010/11 season, she won gold at the Winter X Games despite sustaining spinal fractures, emphasizing her elite status, she even secured World Cup podiums amongst these injuries. Beyond her skiing prowess, Kelsey Serwa is actively involved in the Kelowna community, establishing the KSER scholarship fund and balancing her athletic pursuits with her interests. Currently studying human kinetics at UBC Okanagan, Serwa continues to inspire as a symbol of resilience and achievement in the world of ski cross.

2024/25 Season Highlights

Kelsey continues to be an inspiration on and off the slopes. The Olympic gold medalist and ski cross legend remains an active part of the Big White community, mentoring young athletes, women, and promoting the sport. Whether she’s coaching, working as a Physiotherapist, speaking at events, or enjoying turns at her home mountain, Kelsey is a role model for the next generation of skiers. See her in action during our Women’s Ski Day with Kelsey Serwa for International Women’s Day!

Tess Critchlow

Olympian

At the age of 6, she competed in her first race at Big White. By age 14, she joined the BC Snowboardcross team, and this became her top priority. After claiming the North American title, she joined the Canadian National Snowboardcross Team, earning herself several top ten results at the World Cup circuit and standing on the podium a number of times. In 2022, she placed 6th at the Winter Olympic Games in Beijing, and in 2018 she earned an invitation to the Winter Olympics in Pyeongchang where she placed at the top of all Canadians in her division. Recently, she was invited as an Athletic Role Model for the 2024 Gangwon Youth Olympics to open the ceremonies and cheer on young athletes. She continues to come back to her home at Big White, where she enjoys spending time with friends, family, and, of course, the Okanagan champagne powder.

2024/25 Season Highlights

Tess was just in Cortina, Italy for a World Cup event where she finished 11th overall! With her next competition set for Turkey, training and qualifiers are underway, with the race set to take place - the stoke is high! She recently took part in course testing, where selected athletes get to run the course before the main event. Before heading to Europe, she spent some bluebird days at Big White with family, soaking up the mountain magic.

Ian Deans

World Cup Athlete

From Lake Country, he began his skiing journey at Big White Ski Resort at the age of two. Initially involved in alpine racing with the Big White Ski Racers during his youth, Ian began ski cross while in college at a friend’s suggestion. After a remarkable debut, placing third in a ski cross race at Big White, Ian excelled on the Nor-Am circuit, earning the 2012 Nor-Am Cup Overall Championship title. This success propelled him to the World Cup and a spot on the Canada Alpine Ski Team. With multiple Nor-Am and European Cup podiums, as well as notable World Cup finishes, Ian has demonstrated his determination in ski cross. With a degree in kinesiology, Ian aspires to embark on a future professional career in physical therapy. Eagerly anticipating the upcoming season, Ian is focused on advancing his journey towards competing in the ski cross event at the next Olympic games.

2024/25 Season Highlights 

Ian has been charging hard this season, representing Big White as his home mountain after having many wins throughout Ski Cross World Cup events across the globe. Now he spends his time freeskiing and his focus remains on refining his race craft and maintaining top performance on the international and digital stage. Ian continues to share his passion for the sport and inspire the next generation of ski cross athletes.

Mellen Jay

Snowboard Athlete

Mellen is a snowboard professional currently teaching and evaluating Canadian Association of Snowboard Instructors (CASI) Level 4 in Hakuba, Japan, for the season before returning home to Big White. Growing up skiing in Quebec, she learned to snowboard at an early age, riding for fun and racing at a provincial level. She began teaching and eventually moved to become a CASI evaluator through university and continued excelling at the sport, which allowed her to propel her career over the past 25 years, teaching and evaluating in 10 different countries. Now, living at Big White year-round, she can access some of her favourite terrain by riding through the steep natural gullies and finding deep powder between the trees.

2024/25 Season Highlights

Mellen has been making an impact in Japan this season, working as a CASI evaluator in Hakuba. She continues to play a key role in instructor development, ensuring high-level snowboard coaching while experiencing some of Japan’s best snow conditions.

Takoda Ito

Ski Athlete

Takoda has an insatiable passion for spending every possible moment on the slopes at Big White Ski Resort. Spending every winter weekend strapped into his ski boots, he lives and breathes skiing. Currently part of the Okanagan Ski Team in his third-year skiing with the International Ski and Snowboard Federation (FIS), his dream is to join the BC Ski Team someday. During his first year on the FIS team, he was proud to earn the Most Improved title after completing a difficult slalom course. Takoda considers Big White his second home. Not just because of the excellent conditions and terrain, but also because of the supportive community of people he’s met through racing here. When he’s not flying down the slopes, you can find him hiking, skateboarding, or spending him with his dad.

2024/25 Season Highlights

Takoda has been pushing limits this season, balancing intense training at Apex and freeskiing at Revelstoke while keeping the stoke high. He secured a win in a U16 Open Slalom race and placed second in another, plus he made history as the first-ever recipient of Panorama’s Spirit of the Slopes Award at a NorAm event—while proudly rocking his Big White hat!

Renée Seaman

Ski Athlete

Renée is a former Ski Instructor and Trainer at the Big White Ski and Board School, where she takes pride in holding the CSIA Level 4 certification. Her passion for skiing has led her from instructing in New Zealand to her current role in Japan. For Renée, Big White is more than just a workplace; it's her home. The diverse terrain provides an incredible backdrop for teaching, and on her days off, she explores hidden spots that make this mountain truly special. Inspired by her 85-year-old grandmother, her dream is to ski for life, continuing the legacy of a sport that has shaped her family for generations.

2024/25 Season Highlights

Renee has been kicking goals in Japan, running CSIA courses in Hakuba Valley while also stepping into the competitive freeride scene. She recently competed in her first-ever Freeride World Tour Qualifier event, a 2* in Yuzawa Nakazato, finishing an impressive 4th place! Next up, she’s heading to Arai for a 3* Qualifier at the end of February.

Talia Komaike

Snowboard Athlete

Talia moved out to Big White as a teenager to work here for a season – after only snowboarding three times before that – she felt drawn to continue enjoying and improving her snowboarding. Fast forward 10 years, and now she is living between Big White in the winter and Australia in the summers with her partner, who also worked at Big White! She has a following of almost 100K on Instagram, showing her followers how the sport has impacted her life in beautiful ways. As someone who used to hate the winter season, she is proud to have embraced it as an adult and has now been able to make a career out of it. Fun Fact: Talia and her current partner lived in houses next to each other while working at Big White 10 years before they met each other.

2024/25 Season Highlights

Talia has been making the most of the season, riding over 80 days so far and tracking down fresh powder all over the mountain. She also made waves off the slopes, launching exclusive Park Chics “Girls Shred” hats in retail to support female riders. These hats have flown off the shelves and are no longer available, but you can still spot them around the village, repped by fellow shredders who got their hands on one!

Samuel Peters

Adaptive Athlete

Our only adaptive sit-skier ambassador, Samuel started skiing with the resort in 2016, and has accomplished great feats since then. Beginning working with his parents and the Big White Powderhounds adaptive program, he was able to improve his skiing tremendously. He feels that Big White is his home, recognizing it as a very welcoming place to have fun and make memories. Since December 2022, he has been racing with the Big White Ski Club as the first-ever adaptive skier, and he has appreciated the support of the team and coaches. With many accomplishments to his name so far in his career, one that he is the proudest of is winning the bronze medal at the 2023 Canada Winter Games. You can find him on the slopes, training for his next goal of competing in the 2026 Winter Paralympics in Italy.

2024/25 Season Highlights

Sam has been dominating the competition circuit, recently securing three gold medals in Park City, officially qualifying for the World Cup Circuit and the 2026 Italy Olympic Games. While his spot on Team Canada is pending official selection, his results have been nothing short of incredible. Since the start of the new year, he has podiumed at every race, earning one gold, two silvers, and one bronze in Winter Park before his triple-gold performance in Park City. Up next, Sam will be competing in the European Cups from March 18 - April 4.

Finley Cashin

Ski Athlete

Raised on the slopes of Big White, Finley Cashin’s love for skiing began early. At just three years old, he started learning to carve under the guidance of his first coach, Cindy Helgeson, who recalls his impressive focus and quick learning. By nine, Finley’s natural talent and competitive spirit stood out to his U10 coach, Matt Haney, who described him as a natural leader with a bright future. Today, Finley is one of Canada’s top young ski cross athletes, recognized for his dedication, skill, and sportsmanship. His achievements include a gold medal at the Dreadnaught Downhill in Kimberley, BC, a silver at the Holeshot Ski Cross Series in Maine, and double bronze finishes at the BC Ski Cross Provincials. Finley’s journey inspires young skiers, showcasing how passion, perseverance, and hard work can lead to extraordinary success.

2024/25 Season Highlights

Finley is back on the racetrack after a tough trip to Europe and is already making big moves. He made the big finals on both days in Steamboat, just missing the podium with a 4th place finish on day one before battling hard to secure 3rd place on day two. Despite tricky course conditions, he made the most of the weekend and is now focused on the next Nor-Am event in Gore in late February. Before that, some well-earned rest is in order after nearly a month away from home.

Updates
Finley Cashin Claims First Nor-Am Ski Cross Victory
Finley Cashin Heads to the 2025 World University Games