Big White Ski Resort Launches Ambassador Program

Posted On: December 21, 2023 |
Big White Ski Resort is excited to launch their resort Ambassador program made up of Olympians, athletes, coaches, influencers and emerging local ski and snowboard talent.

The Ambassador Program will be spearheaded by some notable representatives like Olympic gold and silver medalist Kelsey Serwa, Olympian and five-time Canadian champion Tess Critchlow, Team Canada and World Cup athlete Ian Deans and professional mountain bikers Bas and Tom van Steenbergen.

The program serves several purposes, which include highlighting the individual sporting and career achievements of the Ambassadors, fostering the next generation of young talent and driving the resort’s sustainability efforts.

Each Ambassador receives a season pass to Big White Ski Resort, Big White ski resort merchandise and an allowance for personal development, courses, gear or to donate to charity of their chores. In return, Ambassadors will promote the resort across their various social channels and champion the Big White brand in their daily lives and local communities.

Big White Ski Resort’s Sales Director Andrew Daly says, “Big White’s Ambassador program is a fantastic way to collectively foster emerging talent, support our existing brand athletes and amplify their awards and achievements. When you develop a program like this, it can morph into something that everyone wants to be a part of, and we’re already seeing that come to fruition”.

Long-time Big White brand partner Head came to the table with a ski racing suit for Big White adaptive athlete and Ambassador Samuel Peters. Samuel was fully prepared to allocate his Ambassador funds towards the new gear, but Head saw the value of the Ambassador program and graciously offered the suit free of charge. “We hope this is the first of many uplifting stories to come out of the program over the coming months and years,” said Daly.

Michael Ballingall, Senior Vice President of Big White Ski Resort, said, “We’ve included an Ambassador Spot each from the Big White Ski Club and Big White Freestyle Club, where recipients are awarded a spot voted on by their peers. The ambassadorships from these respective clubs are named in honor of Big White Ski Resort Founders Doug Mervyn and Cliff Serwa”.

Big White’s Ambassadors are listed below:

  • Kelsey Serwa – Olympian
  • Tess Critchlow – Olympian
  • Ian Deans – World Cup Athlete
  • Tom van Steenbergen – Professional MTB Athlete
  • Bas van Steenbergen – Professional MTB Athlete
  • Mellen Jay – Snowboard Athlete
  • Takoda Ito – Ski Athlete
  • Renee Seaman – Ski Athlete
  • Talia Komaike – Influencer/Athlete
  • Samuel Peters – Adaptive Athlete
  • Mia Serratore – Athlete/Coach
  • Brayden Barrett Hay – Athlete/Coach
  • Anthony Evans – Athlete/Coach
  • Liz Say – Sustainability Ambassador
  • Mikalah Taylor – Elected position from the Big White Ski Club – Cliff Serwa Ambassadorship
  • Eliza Bell – Elected position from Big White Freestyle Club – Doug Mervyn Ambassadorship

To stay up to date with Big White’s Ambassador program, visit or follow #BWAmbassador on social.


Ambassador team

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